Ford Focus

A huge first-of-its-kind installation was unveiled in Potters Field, London marking the UK launch of the all-new Ford Focus. The installation’s interactive letters, spelling F-O-C-U-S, use artificial intelligence to interact with visitors and passers-by to discover and highlight their interests or passions. Once determined, these passions are displayed across 540 LED video tiles embedded in the six-metre-high, 30m long structure that Setsquare created the 20 tonne structure that took 6,000 hours to fabricate.