Ford Focus

To mark the UK product launch of the all-new FORD FOCUS, Setsquare Creative designed and built a first-of-its-kind huge interactive installation, spelling the word F-O-C-U-S.

Unveiled in Potters Field, London, the large-scale interactive letters used artificial intelligence to interact with visitors and passers-by to discover and highlight their interests or passions.

Once determined the information was displayed across 540 LED video tiles embedded in the astonishing six-metre-high and 30m long structure created by the Setsquare team.