HOKA FlyLab @ UTMB World Series Finals

Celebrating HOKA’s title partnership with the UTMB World Series, the HOKA FlyLab in Chamonix brought innovation and cutting-edge technology to life for runners at the world’s most iconic trail running event.

TheUTMB Mont-Blanc Finals is a gruelling 174 km trail run with over 9,900 m of elevation gain. Widely regarded as the pinnacle of trail running, it attracts more than 10,000 passionate runners and elite athletes from across the globe each year.

Created as an immersive experience centre, FlyLab showcased HOKA’s history, product engineering, and latest innovations.

Built by Setsquare Creative on-site in Chamonix. The brand activation was designed to connect with runners, celebrate performance, and highlight HOKA’s commitment to pushing the boundaries of trail running.

Manufactured by our talented team at Setsquare Creative Limited

Setsquare Creative: Create, Build, Deliver