Jaguar Land Rover Lego Tower Bridge

We’re proud that our unique build capabilities are part of the Guinness World Records.
Ahead of the Paris Motor Show, Jaguar Land Rover launched the all-new Land Rover Discovery with a 13 meter high LEGO structure of London’s Tower Bridge in Paris.

Built over water the structure was flanked by two ‘Discovery Zones’ and included the seesaw road opening mechanism just like the real bridge.

Launched with the help of adventurer, Bear Grylls who descended from the top of the huge Tower Bridge installation, the structure claimed the title as the largest-ever structure built from LEGO using 5,805,846 LEGO pieces.

A unique product launch demonstrating our unique construction and set building capabilities.