Presenting the innovative new edition of the Puma FUTURE in the heart of London with an impressive experiential PR event.

The product launch featured a global football tournament, with player agility and shooting accuracy tests, futuristic product displays and a live DJ set by AJ Moreno.

Designed and built to showcase Puma’s latest technology, members of the FUTURE squad and guests were invited to test the innovative FUTURE 7 boot and experience its customisable fit.

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