UEFA Champions League Final

Celebrating the UEFA Champions League Final with an immersive activation in the heart of London. Setsquare Creative was tasked to transform the event space at ICA ahead of the UEFA Champions League Final.

Responsible for all branding and set building requirements for the immersive event our team created a fully branded reception, content creation area, wayfinding wall and a state-of-the-art light tunnel leading to a Champions Playroom and adventure games and challenges.  

The spectacular 10m long light tunnel recreated a stadium tunnel feel, and was constructed using state-of-the-art lighting technology with colour and pulse transitions and branding.  

Walking through the light tunnel attendees entered the Champions Playroom kitted out with EA streaming, a kick about pitch, Astroturf, merchandising stand, UEFA ball display and branding and graphics before stepping inside the dramatic theatre space for gaming and challenges.  

Setsquare Creative; Create, Build, Deliver.