The Art of Luxury Windows

For luxury brands such as Louis Vuitton, a retail window display goes beyond the product.

It is about creating an alluring visual experience that echoes the craftsmanship and splendour of the fashion house and communicates the brand through immersive, bespoke experiences that blend fashion, art and culture.

As new partnerships are announced each unique story is conveyed through an immersive marketing experience.

Paying homage to the Louis Vuitton Men’s Creative Director, Pharrell Williams’ debut collection Louis Vuitton revealed their iconic pieces on Pont Neuf Bridge in Paris, and recreated scenes from the fashion show at prestigious locations worldwide, including Selfridges in London.

Inviting Japanese contemporary artist, Yayoi Kusama to create a collection that reinterpreted the brands iconic pieces, Louis Vuitton took over their flagship store in New Bond Street and upmarket retail store Harrods with Kusama’s signature polka dots and motifs spilling onto the street.

At Christmas, Louis Vuitton captured the spirit of the season, with exquisite festive windows filled with wintery scenes and beautifully wrapped gifts wishing onlookers a ‘joyeuses fetes’.

Each partnership in harmony with the brand and every window, plinth and display, meticulously planned, beautifully crafted and expertly installed to ensure cohesion between the vision, customer and the Louis Vuitton signature pieces.


Leave A Comment